Posts

Trust inequality at all-time high globally

The 2019 Edelman Trust Barometer (ETB) reveals that trust levels have changed significantly in the past year. The ETB measures levels of trust in four main institutions – business, the government, media, and NGOs – in 27 countries around the world. A further 15 sectors, ranging from entertainment and automotive to energy and financial services, Read more >

Edelman barometer: trust is hard-earned these days

The 2018 Edelman Trust Barometer (ETB) reveals a world dominated by distrust — 20 of 28 markets surveyed now sit in the territory of distrust, up one from last year. The ETB measures global levels of trust in and credibility of four institutions – business, the government, media, and NGOs. More than 32 000 respondents Read more >

Edelman: governments, CEOs, media distrusted globally

The 2017 Edelman Trust Barometer (ETB) — the 17th — was conducted online in 28 countries with over 33 000 respondents, of whom 1 150 were South African. This year, those South Africans’ distrust in government dropped even lower than last year’s almost negligible 16%, to 15%, and it is still the least trusted of Read more >

Public trust in government dwindles

In an election year, it’s often a no-holds-barred scenario as parties jostle for advantage amongst the electorate. In South Africa, much of that electorate votes out of loyalty or tradition, but for a significant proportion who take time and care over their decision, it comes down to trust – whom do you trust to act Read more >